Stop Doing These E-Commerce Platform Mistakes

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One of the most critical decisions a product based business has to make is deciding what e-commerce platform is right for their business. Why does this matter? Well... an incorrect initial set up may cost you in the mid to long-term thousands of dollars. Think of it this way. Your e-commerce site must be able to efficiently provide you with a content management system, SEO capabilities, product and order management, shopping cart and a way to process payments. You also have to keep in mind inventory and plug-in and third-party integrations.

That's a lot of responsibility to put on one single system, but it's necessary. The great news is there is a lot of software available in the market.

Here a list of a few:

  • Woocommerce

  • Shopify

  • Bigcommerce

  • Volusion

  • Prestashop

  • Magento

I've personally used several of these, and the one I've found to be the most user-friendly is Shopify. Super intuitive interface with a multitude of themes. What stands out is there built-in POS system. This integrated merchant system allows you to sell and process in one site quickly.

The Most Common Issues E-commerce Platform Mistakes

Using Wordpress for commerce

By far of the most used platform, Wordpress has a multitude of benefits, and it easily integrates with Woocommerce. The common issues that have come up time and time from business owners are the difficulties they face when trying ad new products, activate sales switch up banners or create new landing pages. For the individual who is savvier and can easily work their way, this may not be a problem. However, for those small business owners, solopreneurs and soulpreneur this may not be the best solution.

Mobile Responsive

We've seen more and more interaction across all industries take place from mobile devices. It is extremely vital for your site to be responsive (adjust to screen size) so that you not only have a functioning website on a desktop but also on a tablet and mobile device. Google launched its "Mobile First" algorithm which means they are rewarding those sites that have the best upload speed and user experience on mobile devices.

Customer Experience

Users have become much more sophisticated and expect a particular experience when visiting your site whether it be on a desktop or mobile device. All this boils down to is how user-friendly is your website. Can they find what they are looking for quickly and effectively? How many steps do they have to take before they can select and buy a product? Is the product information accurate and understood? Are your check out and payment processing seamless? The experience they have on your website will either have them purchasing your product or dissatisfied and likely not to come back.

SEO (Search Engine Optimization)

Having to pay for traffic is something that everyone will have to go through in the beginning. Over time as your site matures and you've done the work you will begin to acquire organic traffic. If you are not knowledgeable on SEO using an e-commerce platform with an SEO built-in capability is probably the best way to go. It is important to mention if you are migrating your site and you are receiving organic traffic you will have a dip in traffic. You essentially now changing your link structure and it will take some time (around 3-4 months) for Google to reindex.

Do your research and no matter what platform you decide to go with making sure you are using an e-commerce website solution that is going to help you achieve growth while reducing the amount that you will have to spend on developers and designers. Keep in mind the points listed above and happy hunting.