The Digital Pitfall For Any Organization

Digital pitfalls for any organization

We've all know that to have A sustainable organization companies need to have an online presence.

But what does this mean?

How can a business create enough of a presence where they can see a return on investment.

In my experience, the prevailing sentiment is a mix of desperation (feeling like your industry is left behind) and uncertainty (does digital marketing work?). Both are accurate! Not what you would have expected to hear from a digital marketer, huh?

"It starts with traffic!"

This notion that it only starts with generating traffic can lead to a perilous route for organizations who may not have large amounts for media budgets or whose marketing departments are tied to a business result. It's extremely easy to send a bunch of traffic to your site and never see a return.

Which leads to the question; does digital marketing work? Yes, if you understand what you're doing. If there is no research, strategy or planning no matter how much money you spend on digital marketing, you will not be successful! Socked?

So what can you do? Where can you start?

... Research!

Why reinvent the wheel when someone has already done it for you. Make a list of your main competitor and see what they are doing right and where you think there may be room for improvement.

Simple Digital Ecosystem

Digital Marketing Ecosystem

What are the sources that are generating visibility for those brands? Is there a common source, which can you leverage?

  1. Where does that traffic go? Map it out.

  2. Retarget, retarget, retarget!

  3. Amplify your content via e-mail drips and abandoned cart sequences

  4. Upsell

Before you end up spending more than what is needed without the desired results, take some time to lay out the groundwork. Learn from your competitors and maximize your efforts by creating a strategy that is based on research.